What is SEO vs PPC and its Benifits

Position in Search Results

Cost: SEO is cost-effective in the long term, but requires significant upfront time and effort. PPC, on the other hand, provides instant traffic but can become expensive, especially for competitive keywords.
Timeframe: SEO is a slow process but delivers sustainable results, while PPC provides immediate visibility but is only effective as long as you continue to invest.
Trust and Credibility: Users often trust organic results more than paid ads, giving SEO an edge in terms of credibility.
Flexibility and Control: PPC gives you more control over who sees your ads, while SEO’s results depend on search engine algorithms.

Search Engine Optimization (SEO)	Pay Per Click (PPC)
SEO: You can get first page positions if your web site is optimized for search engines	PPC: You can get your ad on the first page by paying a higher cost per click (CPC)
Cost
SEO: Cost of SEO is indirect. You cannot pay to get to the first page but you may have to pay for SEO services if you cannot do SEO yourself.	PPC: You pay only when people click on your ad. You can use the Google keyword tool to calculate how much you can pay.
Traffic Potential
SEO: Organic traffic is continuous as long as you are ranking in one of the top positions.	PPC: PPC ads can get more clicks but this means that you pay more.
Conversion
SEO : SEO traffic is better than other forms of traffic (i.e. social media) but in terms of conversion is not as good as PPC traffic.	PPC : Highly optimized keywords will generate more conversions but will cost more.
SEO may take time but the results are (under some conditions) long lasting while with PPC when you stop paying for clicks, traffic will also stop.	Use PPC when you have a high converting product and use SEO when you have a limited budget to spend on advertising.

Builds organic traffic. SEO enables you to build more organic traffic, which refers to the number of people who find your website using a search engine.
Less expensive long term. SEO isn’t as expensive in the long run since you don’t have to pay every time someone clicks on your website.
Improves trust and credibility. SEO can improve your trust and credibility since potential customers won’t see a sponsored tag next to your meta title on the SERP.
More sustainable for long-term growth. SEO can be more sustainable because your traffic will continue to increase even if you stop updating the page.

Quick results. You can get results quickly. If you want to get your name in front of as many people as possible, all you need to do is bid for the advertising space. People will immediately see your link, and you can entice people to click on it.
Reach the right audience. You also have an easier time reaching the right audience with PPC ads. You’ll need to determine what terms are most relevant to the product and services you offer to get your name in front of your target market.
Contents will appear at the top of search engine results pages. As mentioned, your website or desired page will appear on the top of the SERP above the first organic result.